Bad Bunny’s Super Bowl LX halftime show is now the most-watched halftime performance in history.
According to halftime show co-producer Roc Nation, the Puerto Rican superstar’s performance generated 4.157 billion views worldwide within the first 24 hours across U.S. and international broadcasts, YouTube, and other digital platforms.
The official U.S. television audience for the halftime show during the Super Bowl LX reached 128.2 million viewers. That figure is slightly lower than the 133.5 million who tuned in the previous year, but the global digital reach pushed the overall viewership to a record level.
The massive response reflects the scale of Bad Bunny’s global audience. The artist, born Benito Antonio Martínez Ocasio, has already been Spotify’s most-streamed artist multiple times, including 2020, 2021, 2022, and again in 2025.
The Super Bowl performance has also translated directly into chart momentum.
Bad Bunny’s album DeBÍ TiRAR MáS FOToS recently secured its fifth week at No. 1 on the Billboard Global 200, after first topping the chart earlier in 2025. The project also held three consecutive weeks at No. 1 on the Billboard Global Excl. U.S., maintaining the top position since the halftime performance on Feb. 7.
The album’s momentum extended domestically as well. DeBÍ TiRAR MáS FOToS returned to No. 1 on the Billboard 200, earning its fifth nonconsecutive week atop the chart on the Feb. 28-dated ranking.
The resurgence followed a brief two-week period at No. 2 after the Super Bowl performance and Bad Bunny’s 2026 Grammy Award win for Album of the Year.
For the music industry, the moment highlights how the Super Bowl halftime stage still functions as one of the most powerful global promotional platforms in entertainment. A single performance can instantly reignite streaming, sales, and chart performance on a worldwide scale.
